Many people assume that books on marketing and sales only began appearing in the eighteenth century. Certainly, some of the earliest well known writers on markets and commerce emerged during this period. Richard Cantillon wrote about entrepreneurship and how markets function, while Adam Smith's The Wealth of Nations (1776) explained concepts such as specialization, exchange, and the role of free markets. During the nineteenth century, influential thinkers continued to build o

Marketing and sales are, at their heart, forms of storytelling. Every successful business tells a story about who they are, what problem they solve, and why customers should care. The question every business owner must ask is: Am I a good storyteller? Have I practiced my story? More importantly, is my story connecting with the people I want to reach? When developing a marketing plan, many entrepreneurs focus on the technical aspects of their product or service. They spend tim